Branches of Poundland can now be found all over the UK, from Penzance to Elgin, from Dover to Londonderry. Their fascias used to bear slogans such as “EVERYTHING’S £1” or “yes! everything’s £1”. But now they declare “...AMAZING VALUE EVERYDAY”.
What is really amazing is the slogan’s sloppy use of the word “everyday”. Look it up in any dictionary and you will find that it is an adjective meaning ordinary or commonplace or normal or usual or routine or typical or mundane or unremarkable or workaday.
So Poundland seems to be offering amazingly unremarkable value. What the company means is presumably “amazing value every day”.
What is really amazing is the slogan’s sloppy use of the word “everyday”. Look it up in any dictionary and you will find that it is an adjective meaning ordinary or commonplace or normal or usual or routine or typical or mundane or unremarkable or workaday.
So Poundland seems to be offering amazingly unremarkable value. What the company means is presumably “amazing value every day”.
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